Chapter 1: Definition and Statistical Standards for the Men's Cosmetics Industry
1.1 Definition and Classification of Men's Cosmetics
1.1.1 Definition of Men's Cosmetics
1.1.2 Major Product Categories of Men's Cosmetics
1.2 Classification of Men's Cosmetics Industry in the National Economic Industry Categories
1.3 Scope of Research in the Men's Cosmetics Industry for This Report
1.4 Data Sources and Statistical Standards for This Report
Chapter 2: PEST Analysis of the Chinese Men's Cosmetics Industry (Macro Environment)
2.1 Political Environment of the Chinese Men's Cosmetics Industry
2.1.1 Regulatory System and Institutions for the Men's Cosmetics Industry
- (1) Supervisory Departments
- (2) Self-Regulatory Organizations
2.1.2 Current Status of the Standards System for the Men's Cosmetics Industry
- (1) Summary of Existing Standards
- (2) Key Standards Overview
2.1.3 Summary of Relevant Policies and Plans for Industry Development
- (1) Related Policies Overview
- (2) Related Plans Overview
2.1.4 Key Policy and Regulation Analysis
- (1) Sanitary Norms for Cosmetics Manufacturers
- (2) Supervision and Inspection Measures for Imported and Exported Cosmetics
- (3) EEC Cosmetic Regulations
- (4) Cosmetic Hygiene Supervision Regulations
- (5) Detailed Rules for Implementing the Hygiene Supervision Regulations
- (6) Adjusted Clauses in the Detailed Rules
2.1.5 Analysis of Policy Impact on the Industry
2.2 Economic Environment of the Chinese Men's Cosmetics Industry
2.2.1 Current Status of the Macro Economy
- (1) China’s GDP
- (2) Consumer Price Index
- (3) Fixed Asset Investment
- (4) Total Industrial Output
2.2.2 Outlook for Macro-Economic Development
2.2.3 Correlation Analysis Between the Industry and the Macro Economy
2.3 Social Environment of the Chinese Men's Cosmetics Industry
2.3.1 Income and Expenditure of Chinese Residents
- (1) Income Levels
- (2) Consumer Expenditure Levels
- (3) Consumption Structure
2.3.2 Development of E-Commerce in China
2.3.3 Rising Consumption Power of New Generations
2.3.4 Growth of the "Appearance Economy"
2.3.5 Explosive Growth of the Influencer Economy
2.3.6 Analysis of Social Environmental Impact
2.4 Technological Environment of the Chinese Men's Cosmetics Industry
2.4.1 Current Status of R&D and Innovation
2.4.2 Patent Applications and Disclosures in the Industry
- (1) Patent Applications
- (2) Patent Disclosures
- (3) Key Applicants
- (4) Popular Technologies
2.4.3 Technological Development Trends
2.4.4 Analysis of Technological Impact on Industry Development
Chapter 3: Development Status and Prospects of the Global Men's Cosmetics Industry
3.1 Development History of the Global Men's Cosmetics Industry
3.2 Current Status of Global Development
3.2.1 Global Cosmetics Industry Overview
- (1) Market Size
- (2) Product Structure
3.2.2 Development of the Global Men's Cosmetics Industry
- (1) Market Size
- (2) Product Structure
3.2.3 Analysis of Sales Channels
- (1) Sales Channels for the Cosmetics Industry
- (2) Sales Channels for Men's Cosmetics
3.3 Competitive Landscape of the Global Market
3.3.1 Regional Competitive Landscape
- (1) Regional Distribution in the Cosmetics Industry
- (2) Regional Distribution in Men's Cosmetics
3.3.2 Competitive Levels Among Global Companies
3.3.3 Brand Competition
3.4 Development Analysis for Key National Markets
3.4.1 U.S. Market
- (1) Development History
- (2) Market Size
- (3) Competitive Landscape
- (4) Development Trends
3.4.2 Japanese Market
- (1) Development History
- (2) Market Size
- (3) Competitive Landscape
- (4) Development Trends
3.4.3 South Korean Market
- (1) Development History
- (2) Market Size
- (3) Competitive Landscape
- (4) Development Trends
3.5 Case Studies of Leading Companies
3.5.1 L’Oréal Group
- (1) Company Overview
- (2) Operations and Competitive Analysis
3.5.2 Shiseido
- (1) Company Overview
- (2) Operations and Competitive Analysis
3.5.3 Estée Lauder Group
- (1) Company Overview
- (2) Operations and Competitive Analysis
3.5.4 Beiersdorf Group
- (1) Company Overview
- (2) Operations and Competitive Analysis
3.6 Current Status of Investment and M&A Activities
3.6.1 Investment Status Analysis
3.6.2 Mergers and Acquisitions Analysis
3.7 Development Trends and Market Forecast
3.7.1 Trend Analysis
3.7.2 Market Prospects
Chapter 4: Analysis of the Development Status of the Chinese Men's Cosmetics Industry
4.1 General Overview
4.1.1 Industry Development Overview
4.1.2 Development History
4.1.3 Key Features of Industry Development
- (1) Rapid Market Growth
- (2) Fastest Growth in Skincare Products
- (3) Rise of Domestic Brands
- (4) Shift to Online Sales Channels
4.2 Overview of the Chinese Cosmetics Market
4.2.1 Enterprise Filings
4.2.2 Market Size
- (1) Total Market Size
- (2) Retail Sales Above Designated Size
- (3) Sales of Large Enterprises
4.2.3 Import and Export Analysis
- (1) General Trends
- (2) Export Analysis
- (3) Import Analysis
4.3 Market Size Analysis for Men's Cosmetics
4.3.1 Product Filings
4.3.2 Market Size
- (1) Men’s Grooming Market
- (2) Men’s Cosmetics Market
4.4 Online Sales Channels
4.5 User Research
4.5.1 Awareness Among Chinese Men
4.5.2 Skin Issues of Chinese Men
4.5.3 Reasons for Adopting Cosmetics and Skincare
4.5.4 Age Distribution of Users
4.5.5 Regional Distribution of Users
4.5.6 Preferences by Generational Groups
4.6 Opportunities and Challenges for Development
Chapter 5: Analysis of Competition and Market Landscape in the Chinese Men's Cosmetics Industry
5.1 Status of Investment, Financing, Mergers, and Acquisitions in the Industry
5.1.1 Development of Investment and Financing in the Chinese Men's Cosmetics Industry
5.1.2 Mergers and Acquisitions in the Chinese Men's Cosmetics Industry
5.2 Porter’s Five Forces Analysis of the Industry
5.2.1 Competition Among Existing Players in the Men's Cosmetics Industry
5.2.2 Bargaining Power of Suppliers of Key Components
5.2.3 Bargaining Power of Consumers in the Industry
5.2.4 Analysis of Potential Entrants into the Market
5.2.5 Risk Analysis of Substitute Products
5.2.6 Summary of Competitive Landscape
5.3 Market Structure and Concentration Analysis
5.3.1 Competitive Landscape in the Chinese Market
- (1) Corporate Competitive Landscape
- (2) Brand Competitive Landscape
5.3.2 International Competitiveness Analysis
5.3.3 Market Concentration Analysis
5.4 Regional Market Development and Key Regional Analysis
5.4.1 Regional Development Overview
For the analysis of the provinces the following studies were carried out: Regional Overview, Market Size, Market Competition, Development Trends
5.4.2 Development in Zhejiang Province
5.4.3 Development in Anhui Province
5.4.4 Development in Shandong Province
5.4.5 Development in Jiangsu Province
5.4.6 Development in Guangdong Province
5.4.7 Development in Shanghai
5.4.8 Development in Beijing
Chapter 6: Industry Chain Analysis and Upstream Market Development
6.1 Industry Chain Map for Men's Cosmetics in China
6.2 Analysis of Submarkets by Product
6.3 Value Attributes of the Men's Cosmetics Industry
6.3.1 Cost Structure Analysis
6.3.2 Value Chain Analysis
6.4 Upstream Raw Material and Packaging Market Development
6.4.1 Raw Materials Industry
6.4.2 Packaging Industry
- (1) Features of Cosmetics Packaging
- (2) Trends in Packaging
6.4.3 Impact of Upstream Markets on Men's Cosmetics
Chapter 7: Current Status and Trends in Submarkets of Men’s Cosmetics
7.1 Overview of Submarkets in China
7.2 Current Status and Trends in Key Submarkets
The following analyses: Definition and Classification, Market Size, Competitive Landscape, Future Trends, were carried out for all product categories.
7.2.1 Men’s Skincare Market
7.2.2 Men’s Makeup Market
7.2.3 Men’s Haircare Market
7.2.4 Men’s Body Care Market
7.2.5 Men’s Fragrance Market
7.2.6 Men’s Makeup Tools Market
Chapter 8: Marketing Strategy Analysis for the Chinese Men's Cosmetics Industry
8.1 Traditional Channel Strategies
8.1.1 Overview of Traditional Sales Channels
The following analyses: Overview, Brand Analysis, Barriers to Entry, Cost Structure, Revenue Analysis, were carried out for all distribution channels.
8.1.2 Department Store Channels
8.1.3 Supermarket Channels
8.1.4 Specialty Store Channels
8.1.5 Franchise Channels
8.1.6 Pharmacy Retail Channels
8.1.7 Beauty Salon Channels
8.1.8 TV Shopping Channels
8.2 E-commerce Channel Strategies
8.2.1 Sales Scale Analysis
8.2.2 Characteristics of the Channel
- (1) Diversity of Participants
- (2) Types and Features of E-commerce Platforms
8.2.3 Strengths and Weaknesses
- (1) Third-party Platforms
- (2) Proprietary Platforms
8.2.4 Connection with Traditional Channels
- (1) Positive Synergies
- (2) Negative Interactions
- (3) Solutions
8.2.5 Operational Strategies
- (1) Common Vision Planning
- (2) Price Regulation
- (3) Differentiated Product Management
- (4) Improved After-sales Service
8.3 Channel Development Trends
8.3.1 Expansion into Lower-tier Markets
8.3.2 Focus on Online Channels
8.3.3 Scene-based Strategies for Offline Channels
8.4 Product Strategy Analysis
8.4.1 Leading Product Strategies
- (1) Brand Positioning Strategy
- (2) Product Portfolio Strategy
- (3) Differentiation Strategy
- (4) New Product Development Strategy
- (5) Product Lifecycle Management
8.4.2 Case Studies of Typical Products
8.5 Pricing Strategy Analysis
8.5.1 Leading Pricing Strategies
- (1) Integration with Branding and Positioning
- (2) Integration with Product Portfolio and Efficacy
- (3) Competitor-based Pricing
8.5.2 Case Studies
- (1) Low-price Penetration Strategy (e.g., Maxam Products)
- (2) Acceleration Toward High-end Markets
8.6 Promotional Strategy Analysis
8.6.1 Overview of Industry Promotion Strategies
- (1) Department Store Counters
- (2) Direct Sales
- (3) Innovative Marketing
8.6.2 Leading Promotional Strategies
- (1) Advertising
- (2) Event-based Promotions
Chapter 9: Case Studies of Representative Companies in the Chinese Men's Cosmetics Industry
9.1 Comparative Analysis of Development Strategies Among Leading Companies in the Industry Chain
9.2 Case Studies of Representative Companies in the Industry Chain
For each of the following companies, a company presentation was carried out, followed by an analysis of the company's performance and competitiveness.
9.2.1 Shanghai Jahwa United Co., Ltd. (上海家化联合股份有限公司)
9.2.2 Proya Cosmetics Co., Ltd. (珀莱雅化妆品股份有限公司)
9.2.3 Marubi Biotechnology Co., Ltd. (广东丸美生物技术股份有限公司)
9.2.4 Lafang China Co., Ltd. (拉芳家化股份有限公司)
9.2.5 Bawang International Group (Holding) Limited (霸王国际集团（控股）有限公司)
9.2.6 Shanghai Inoherb Cosmetics Co., Ltd. (上海相宜本草化妆品股份有限公司)
9.2.7 Jala Group Co., Ltd. (伽蓝（集团）股份有限公司)
9.2.8 Nivea (Shanghai) Co., Ltd. (妮维雅（上海）有限公司)
9.2.9 Beijing Dabao Cosmetics Co., Ltd. (北京大宝化妆品有限公司)
9.2.10 KOSÉ Cosmetics Sales (China) Co., Ltd. (高丝化妆品销售（中国）有限公司)
Chapter 10: Market and Investment Strategies for the Chinese Men's Cosmetics Industry
10.1 Assessment of Industry Development Potential
10.1.1 Summary of Current Industry Development
10.1.2 Summary of Key Influencing Factors
10.1.3 Evaluation of Development Potential
10.2 Industry Development Forecast
10.3 Predictions of Industry Development Trends
10.4 Barriers to Entry and Exit in the Industry
10.5 Investment Value Assessment
10.6 Analysis of Investment Opportunities
10.7 Investment Risk Warning
10.8 Investment Strategies and Recommendations
10.9 Recommendations for Sustainable Development
List of Figures and Tables
Figures and Tables Included in the Report:
- Cosmetics Industry Code Table
- Men's Cosmetics Product Classification Table
- National Bureau of Statistics Definition and Classification of Men's Cosmetics
- Scope of Research in this Report on the Men's Cosmetics Industry
- Main Data Sources and Statistical Standards for This Report
- Supervisory Departments in the Men's Cosmetics Industry
- Self-Regulatory Organizations in the Men's Cosmetics Industry
- Summary of Industry Standards as of 2023
- Summary of Industry Policies as of 2023
- Summary of Industry Plans as of 2023
- Urban and Rural Income Levels in China, 2019-2023 (Units: RMB, %)
- Per Capita Disposable Income for Urban and Rural Residents, 2019-2023 (Units: RMB, %)
- Analysis of Per Capita Consumption Expenditure in 2023 (Units: %)
- Scale of China’s Online Retail Market, 2019-2023 (Units: Billion RMB, %)
- Development Timeline of the Global Men's Cosmetics Industry
- Global Cosmetics Market Scale and Growth, 2019-2023 (Units: Billion USD, %)
- Global Product Structure in Cosmetics in 2023 (Units: %)
- Global Market Scale and Growth in Men's Cosmetics, 2019-2023 (Units: Billion USD, %)
- Market Scale and Growth in Men’s Skincare, 2019-2023 (Units: Billion USD, %)
- Global Product Structure in Men's Cosmetics in 2023 (Units: %)
Additional figures and tables available in the main text.
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